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Emergence Lab

April 13, 2014 | By francecanadaculture Film

Emergence Lab is a Franco-Canadian laboratory dedicated to emerging and innovative forms of storytelling for new platforms that will take place June 2–7, 2014, at the Banff Centre.

Emergence Lab has been designed and implemented by the French Embassy in Canada, in partnership with the Institut Français and the Banff Centre and with the support of the Canada Media Fund.


Offer a creative space that will enable convergence between the knowledge and expertise of experienced traditional authors (audiovisual content, cinema, performing arts, literature…) and of new professionals involved in interactive and multiplatform storytelling (designers, interactive designers, filmmakers, producers, web architecture designers, social media experts, community animators…).
Explore new forms of narration
Share expertise
Promote creativity and the emergence of new projects and talent
Pool French and Canadian influence and expertise with regard to the development of future content

Launch in 2014, Emergence Lab is a multi-year program that aims to bring together French and Canadian new media operators around issues related to interactive storytelling. This program will include an alternating series of different types of meetings dedicated to emerging and innovative forms of storytelling for new media platforms. The highlight of the program will take the form of a creative lab/residency program at the Banff Centre with 8 participants (4 Canadian, 4 French) and 6 mentors.

Experts committee : responsible for validating program orientations and choice of participants, and for supporting certain program initiatives : Boris Razon and Voyelle Acker (France Télévisions), Hugues Sweeney (National Film Board of Canada – NFB),  Margaux Missika (Upian), Josette D. Normandeau (Ideacom International) David Dufresne (filmmaker), Claire Le Proust (Fablabchannel), Marianne Levy-Leblond (ARTE), Benoit Beaudoin (TV5 Québec Canada), Catalina Briceno (Canada Media Fund), Ana Serrano (CFC Media Lab), Camille Pène (Labo de l’édition), Stephane Ramezi (INA)

  • Mentors : responsible for sharing of expertise, structuring and support for participants. Mentors provide an outside perspective for participants. They also explore new creative spaces within residence programs. Mentors are recognized professionals from all different backgrounds: television channels, incubators, technology creators, developers, producers, video game creators.

Mentors 2014: Boris Razon (France Télévisions), Hugues Sweeney (National Film Board of Canada – NFB),  Margaux Missika (Upian), David Dufresne (filmmaker), Kevin Shortt (Ubisoft), Jonathan Belisle (SAGA)

Collaborative resources: Residences will also be an opportunity to work with certain experts and partners to create collaborative resources (sample budgets, sample contracts, glossaries, etc…). Manage by:  Josette D. Normandeau (Ideacom International) and Claire Le Proust (Fablabchannel)

Results from the residency, which will include a presentation of the program and testimonials from participants and mentors about their experiences, will be presented in France and Canada.

In France: The presentation at the Banff Centre will be simultaneously broadcast at the “Étonnants voyageurs” festival (books and films, over 60,000 participants) in Saint-Malo on June 8, 2014 at 5:30 pm (CET)/9:30 am (MST).

In Canada: A panel presentation, in collaboration with the Canada Media Fund, will take place on June 9, 2014 at 10:30 am (MST) at the Banff World Media Festival.

The context: bringing together two pioneering countries
France and Canada are pioneers in the development and production of multiplatform content at both the creative level and the technological level. The cultural environments in Canada and France are similar and often complementary: very extensive public financing, high-quality training programs, and highly dynamic audiovisual, cinema, video game, new technology, telecommunications, special effects, and animation sectors. France is already Canada’s leading partner in this respect. Over the past few years, France and Canada have implemented many framework agreements between the primary actors in this new market, primarily with Quebec—National Film Board of Canada (NFB)/ARTE; NFB/France Télévisions; France Télévisions/Radio Canada. The goals of these agreements are to co-develop, co-finance, and co-distribute quality content (web documentaries, web series, applications…).  Some of these projects have already been met with success (in terms of audience reception and professional recognition), like Code Barre, Bla Bla, and other ongoing projects like Apocalypse WWI (transmedia universe based on the documentary of the same name—France Télévisions/TV5 Québec Canada), Ana (web series—France Télévisions/Radio Canada), and Fort McMoney (NFB/ARTE).

An exceptional setting
Founded in 1933, the Banff Centre is an internationally-renowned centre for the arts, leadership, and education, located at the heart of Canada’s Banff National Park. The Banff Centre is the largest incubator for the arts in the world. Thanks to its multidisciplinary programs, the Banff Centre hosts more than 8000 artists, researchers, and members of the business community from around the world.