performing arts & music / news / 2014 Focus dedicated to Popular Music

2014 Focus dedicated to Popular Music

September 05, 2014 | By francecanadaculture Ottawa

As previously organised in the field of other performing arts (dance, theatre circus and street arts) and last year for the first time for music, l'Institut français and its partners, MaMA festival and Bureau Export, will organise the second Focus dedicated to popular music. This event will be held in the framework of MaMA's 5th edition in Paris from 15 to 17 October 2014. The invitation of music professionals from various countries is supported by French cultural network abroad (French Embassies, Instituts français, Alliances françaises).


Initiated by l'Institut français, this Focus aims to promote French music scene to around 50 invited professionals (festival artistic directors, booking agents, promoters, live music producers, label representatives, publishers etc). Its goal is to foster professional exchanges and collaborations to facilitate the international development of French artists.

This year, the Focus will host Michael Hollet, President, Co-Founder, and Managing Director of North by Northeast (NXNE), Toronto, as a guest of the French Embassy. Michael Hollett is also one of the founders of NXNE. He is also a co-founder and co-owner of NOW Magazine and Now Communications Inc., and has been Editor/Publisher since NOW’s launch in September 1981.

Sur invitation de l'Ambassade de France au Canada, le Focus 2014 accueillera notamment cette année Michael Hollet, cofondateur et PDG de NXNE à Toronto. Michael Hollet est également cofondateur, actionnaire et rédacteur en chef du magazine populaire Toronto NOW, qui constitue un des journaux culturels les plus populaires de la région de Toronto.

This event will offer foreign professionals the opportunity to take part in all the different activities organized through the MaMA programme: a selection of concerts, conferences, workshops and also speedmeeting sessions drawing upon the experience of the Bureau Export.

This Focus will also include a new edition of 'Equation musique', a programme promoting professionals and artists from South (Africa, Caribbean), implemented in partnership with l'Organisation international de la Francophonie (OIF).

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FOCUS official website

MaMA official website