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Worldwide digital distribution agreement between The Orchard and Naïve

October 17, 2014 | By francecanadaculture Canada

Naïve and The Orchard have inked a worldwide digital distribution agreement, excluding France. French label Naïve works with artists across genres such as pop, classical and jazz, including Asa, Accentus, Baptiste Trotignon, Femi Kuti, M83, Marianne Faithfull, and Rinaldo Alessandrini.

Upcoming releases include albums from artists such as Girls in Hawaii, Jeanne Added, Viking, Baden Baden and Rachid Taha.

“This agreement is a significant step forward for Naïve in the field of digital distribution," said Patrick Zelnik, CEO of Naïve.

"With a network of over 25 offices all over the world [the one in NYC operates in Canada], The Orchard has a first class presence in global digital distribution, thus giving Naïve a critical mass guaranteeing its exposure on all digital platforms.”

Brad Navin, CEO of The Orchard, added: "Welcoming Naïve into our worldwide label community is a strategic step toward extending the reach of both brands. We look forward to supporting Patrick and his team’s marketing and sales efforts with our worldwide staff and achieving great success together."

Source: Musicweek


The Orchard

The Orchard is an independent music and video distribution, marketing, and sales company that works with independent artists, labels, and other content providers to distribute content to hundreds of digital and mobile outlets around the world, as well as physical retailers in North America and Europe. The company was founded in 1997 by producer Richard Gottehrer and music manager Scott Cohen to foster independence and creativity in the music industry.

Naïve

Naïve Records is a French independent record label based in Paris, specializing in electronic music, pop music, jazz and classical music. It was founded in 1997 by Patrick Zelnik. The label opened offices in Germany and Spain.

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